Colourpop Jelly Much Shadow: Into Focus

This was the second product I bought in my last purchase from Colourpop, along with a Crème Lux lipstick. I had wanted to try their Jelly Much formula since the moment I first saw it. The promise of pigmented, long wearing shadows that also don’t crease sounded like a dream come true for me.

The initial colours they released were nice but none of them really grabbed me until this shade arrived. Green is a colour I already enjoy as eyeshadow and to see a bright jade green caused genuine excitement within me.

Into Focus was like nothing I’d seen before and definitely not an eyeshadow shade I already owned.

I bought it late in December and it arrived early in January, I’ve worn it multiple times in the months since and have fallen completely in love with it. There’s nothing subtle about my makeup on the days when I wear this and I wouldn’t want it any other way.

The Formula

The texture is exactly like jelly. It’s not liquid nor is it solid, I can pick it up and apply it with a flat brush and then blend the edges out quickly with a dense fluffy brush before it sets for good. Once it has set there’s no moving it, it stays in place for 8+ hours and won’t crease or smudge in that time. I also wear this over primed and set eyelids just in case my oily skin tries to break it down.

I’ve used it as an all over lid colour and alternatively with a tiny brush as eyeliner and it lasts all day without creasing or fading. The colour is bold and vibrant, it’s a stand out for sure and I get a lot of compliments whenever I wear it.

I would say the most impressive features abut the Colourpop Jelly Much formula are its one-swipe pigmentation and all-day longevity.

Especially for it to last on my very hooded, oily eyelids is a true test for any eyeshadow. The biggest issue I have with this product is that it can be difficult to actually pick up on a brush due to it’s jelly like texture, it can sometimes slide right off. However once this is on my eyes then it’s good to go all day.

The only other thing to note is that due to it’s jelly texture it does have a much shorter life span than a powder shadow. Many of my cream eye products tend to dry out in their containers faster than I can finish them. I have, at this point in time, owned this shadow for 9 months and by this point the formula has dried up. It’s no longer a jelly and has set down in the jar. I can still pick it up with my finger however it’s no way near as pigmented as it was initially.

Overall I love my Colourpop Jelly Much shadow. The formula is the best cream product that I’ve ever used on my oily, hooded eyelids. It doesn’t crease or fade through a whole day of wear and the shade is vibrant and unique. The only issue is obviously its short shelf life. After 9 months my jar has completely set so I would say that I even though I do love the formula, I would highly recommend that you don’t use these sparingly as you wont be able to pull it out a year later and have the same formula as when you bought it.

Let me know if you have any thoughts on the Colourpop Jelly Much shadows, I’d love to hear about them.

As always, thanks for reading and I hope you’re as happy and healthy as can be.

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